Sheri Löffler Head of Department/ Co-Owner		Sheri Löffler started her career in the beauty industry as an apprentice with Vidal Sassoon in San Francisco in 1992. The company’s management quickly recognized her talent and invited her to train at their London flagship salon, where she was taught the art and science of hair color by world-renowned hair colorists. “This is where I developed my unique sense of color inspiration and truly perfected my craft as a color specialist,” according to Sheri.  She then moved to the Vidal Sassoon salon in Chicago, where she was promoted to Color Director. Her exquisite work stood out in this competitive market, and she was continuously asked to participate in exciting projects, such as doing Ms. Puerto Rico’s hair at a photo shoot in Puerto Rico and traveling to Hong Kong to prepare models there. Sheri worked at trade shows and professional hair care events throughout the world to educate other stylists and to launch new color techniques, and appeared on television with makeover advice. During this time, she also trained students to become Vidal Sassoon colorists, and colorists to become Color Directors. In 2000, she and her husband Sören moved to Atlanta, where she accepted a position as Manager of Vidal Sassoon’s Atlanta Salon. Recently, Sheri and Sören opened Sören’s Salon on Paces Ferry Place in the heart of Buckhead. “I specialize in color and perms only,” notes Sheri. “I love doing creative color – but what is even more gratifying is to work with each individual client to create the best look for their lifestyle, face shape and overall look.”